Other than earned income, the largest source of revenue for non-profit performing arts organizations continues to be individual donors. AudienceView Professional includes a fully integrated set of rich fundraising features – including the ability to seamlessly accept one-time gifts and recurring donations, while also supporting pledges, soft credits, matching gifts and micro-fundraising. 

Now, more than ever, it’s essential for arts development officers to create and implement effective fundraising programs that focus on building relationships with donors. AudienceView Professional’s detailed donor profiles allow you to drill down to prospective donors at an individual level or run reports that segment groups based on historical activity and engagement. And when you receive a gift, leverage our marketing automation tools to deliver a custom thank you email based on the donation campaign and amount.

Flexibility and ease are two important ingredients in a fully baked fundraising strategy. In AudienceView Professional, your patrons can easily add donations to their cart during the ticket purchase process. They can even select the campaign to which their donation will be directed and choose to give a fixed or custom amount.